In today’s world of SEO, backlinks play an important role. But when you are just starting to build backlinks for your business or start investing your time into it, a basic question arises in your mind is should you buy backlinks? Is buying backlinks a good practice? Should investing in backlinks be a good idea? All your questions will be answered in this blog.
Backlinks are an important parameter while analyzing any website and it increase the chance of the site being ranked on Google.
But building backlinks isn’t that easy leading to the question: should you buy backlinks?”
So coming to the main question, is it right to buy backlinks?
Should you buy backlinks?
The answer is Yes but in a careful and right way.
You must know that there are risks involved when you are building backlinks so need to do everything properly and do it the right way. If not done correctly, it can really cause a number of SEO issues to your website. Yes! More harm than good but only if done improperly. So what’s the right way? What to do and what not to do? Let’s learn about it.
Should you buy backlinks?
Yes! You can.
But you need to be very responsible if entering the world of link building.
Directly buying backlinks is definitely not a good way to build links. You might attract a Google penalty if you are thinking of investing a 5-10 USD amount to buy backlinks from Fiverr or Upwork freelancers.
It may not improve your website’s SEO, but there is a higher chance that it will spoil it. It may also increase your chance of damaging your current rankings. So “buying backlinks” isn’t going to work when you are directly paying for the links. Instead, you need to invest your money for your business growth. How?
There are multiple legitimate ways to acquire backlinks. Digital PR tactics are one of them. When you are hiring a freelancer, you may get low-quality and irrelevant backlinks. So you can hire a link-building agency who can plan a proper backlink plan for your website’s growth. They can do genuine personalized outreach and choose the relevant sites from where you can acquire quality backlinks.
This is a white hat link-building method. This way, it’s not directly buying backlinks but investing in backlinks. Guest posting services are the most genuine and authentic method to build quality backlinks.
Benefits Of Buying Backlinks: Why Should you buy backlinks ? :
Why should you buy backlinks? That’s another popular question that arise in our mind. Once we are sure about building backlinks, knowing the benefits holds the major place. When you follow the white hat technique to build backlinks, buying backlinks can provide you with a number of benefits. It not only helps you gain organic ranking but also improves domain authority, traffic, and more. Let’s talk about this in depth:
Improved SEO Rankings
When you purchase backlinks services from agencies, you get high-quality backlinks.
Acquiring high-quality backlinks can help your website rank higher in search engine results. It makes sure that you believes the fact that you must build backlinks and doesn’t stick to the question, should you buy backlinks? In a recent survey, it was noticed that 67.5% of people believed that backlinks have a big impact on search engine rankings.
When you have a strong backlink profile, the search engine feels more confident pushing your rankings upward. It improves the value and trustworthiness of search engines towards your site.
Improves Organic Traffic
More backlinks directly mean more better rankings. Higher rankings are directly related to improving organic traffic. So if you were unable to gain good traffic with on-page SEO only, it’s time for you to purchase backlinks in 2024. When you have better organic traffic, it helps you to get more leads and sales. So should you buy backlinks? Yes, if you want to get an improve traffic, then definitely!
A study by Ahrefs found a direct correlation between referring domains and organic search traffic:
Improve Domain authority (DA) by MOZ and Domain Rating (DR) by Ahref
The metrics of a website are important for a good online status. Should you buy backlinks solely to increase DA or DR? No, but it is an additional benefit that drives your website’s value so why not? Buying backlinks can not improve help your rankings, but also help you to improve your domain authority (DA) which is given by MOZ, and domain rating(DR) given by Ahref. These two are the most common authority that everyone looks for in a good website.
High authority signifies a high-profile website. When you have good DA and DR, there is a better chance that Google will feel that your site needs to be rewarded and increase your website’s ranking. This is because it develops more trust than others with low authority.
According to a Backlinko study, DR and search rankings are correlated which is shown below:
So when you buy backlinks for your website, your trustworthiness and reliability increase, and hence your rankings as an indirect result.
High-Quality content
Clearing your question of why should you buy backlinks, content plays an important role. Link building is not only about guest posting, but it’s also about attracting new backlinks on the basis of your content’s quality. When you create high-quality and engaging content, you attract publishers to link to your article as a reference. This way, your content is the reason why you are getting the backlinks. You can hire link-building agencies that can help you create this content for your online growth. This helps you cover two main points:
- Your audience may get engaged from your compelling content.
- Quality articles will attract publishers to link back to you and boost your search engine rankings.
When you start receiving appreciation in terms of backlinks, your content will automatically go up in the search results. This is how backlinks can build a strong foundation for your online growth.
Conclusion
Buying backlinks isn’t a wrong practice but you need to be very careful about handling them. So should you buy backlinks in 2025? Yes, you should but by making sure that you are considering all important factors before building a quality backlink. If done in a wrong way, this will not benefit you. But when planning and execution will be done correctly, it can do wonders for your website.