Why Is SaaS SEO So Essential?

SEO is just as critical for software-as-a-service (SaaS) companies as it is for local pizza shops.

Just because you’ve spooled up a commission-hungry sales team doesn’t mean you can neglect SEO – in fact, it’s vital for lead acquisition to set your sales attack dogs on.

But, of course, many firms in this sector don’t use agencies. Instead, they rely on in-house efforts, believing they have the technical expertise to make it work.

This approach is a mistake in our opinion. At fatjoe, we see SaaS companies missing out on opportunities to grow daily because they aren’t using professionals like us to refine their SEO.

That’s why we’ve created this guide. After reading this, you should understand why you need SaaS SEO and how to leverage it.

We’ll cover:

• Why SEO is critical for SaaS enterprises
• When SEO won’t work for SaaS companies
• The services fatjoe provides for SaaS

Why Is SaaS SEO So Essential?

Compounding Returns

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First, SaaS SEO offers compound returns. While it starts slow, it generates enormous benefits later on as organic traffic multiplies.

The reason for this relates to SaaS business models. Enterprises like yours benefit from SEO due to zero marginal cost of supply.

Building software products is expensive because it requires teams of developers and thousands of hours of coding.

However, SEO reduces payback time by increasing awareness over time. Audiences searching for your solutions on Google can more easily find them.

Trust Building

SEO for SaaS also builds trust. Ranking higher in search results is a proxy for quality, encouraging more clicks.

Remember, most prospective clients don’t know you when they first encounter you. But if you rank high in Google, they are more likely to click on your pages and explore further. Some will even buy there and then.

Without SEO for SaaS companies, that won’t happen.