From DR 12 to DR 34 in 6 Months: How We Scaled SavingTool’s Organic Traffic by 90%?

The Challenge

When our client approached us, they faced three major issues:

1. Low Domain Rating (DR): Starting at DR 12, the site lacked credibility in Google’s eyes.
2. Weak Link Profile: Few referring domains, and most were low-quality.
3. Traffic Plateau: Organic traffic had stalled at ~15,905 monthly visitors.

To win in this niche, we needed to rapidly build strong, relevant, traffic-rich backlinks — and do it in a safe, sustainable way.

Our Link Building Strategy

We implemented a powerful link-building approach to deliver measurable authority and visibility gains.

1. Building Brand Mentions on High-Authority Sites

We secured placements that mentioned our client’s site on respected Finance, e-commerce, and budgeting websites.

• Strengthened brand trust.
• Boosted entity recognition for Google’s Knowledge Graph and AI search.
  

2. Publishing Our Client on Top-Ranking Listicles

We added best pages to the already ranking list-based articles like “Best budgeting Websites in the UK.”

• Delivered contextual backlinks from top-10 ranking pages.
• Generated immediate referral traffic from relevant audiences.
  

3. Inserting Links on Already Ranked Pages

We placed backlinks within high-traffic, ranking articles instead of waiting for new pages to rank.

• Allowed link equity to flow faster.
• Provided instant visibility in existing SERPs.
  

4. Diversifying Anchor Texts

We balanced branded, partial-match, and generic anchors to:

• Avoid over-optimization penalties.
• Improve rankings for a wide keyword set, not just a handful of terms.
  

5. Publishing In-Depth Guest Posts

We created 1,000–1,500-word guest posts for niche-relevant sites.

• Ensured editorial acceptance and topical relevance.
• Naturally integrated backlinks to priority pages.

This authority-first, relevance-driven strategy ensured that each backlink acted as both an SEO asset and a brand-building opportunity.

Execution Timeline

The Results After 6 Months

Our campaign delivered transformative growth across every key SEO metric — plus expanded brand visibility in emerging AI search results.

1. Domain Rating (DR) Surge: 12 → 34 (+183%)

• Built 150 DR 30+ backlinks (avg DR 50+).
• Strong trust signals improved authority and indexing speed.
  

2. Monthly Organic Traffic: 15,905 → 30,288 (+90%)

• High-value backlinks drove faster keyword climbs.
• Referral traffic from top-ranking placements.
  

3. Organic Keyword Expansion: 8,907 → 10,682 (+20%)

• Improved authority led to more long-tail rankings.
• Many “page 2” keywords moved to page 1
  

4. Top 3 Keyword Rankings: 195 → 592 (+203%)

• Anchor text targeting pushed priority keywords into the top spots.
• Boosted CTR and conversions from organic search.

5. Backlink Profile Upgrade: 0 → 150 DR 30+ Links

• All links from real sites with traffic (avg 5,000+).
• Niche-relevant placements ensured topical strength.

6. AI Citations Growth (New Visibility Channel)

• Google AI Overview Citations: 21 total (+16 growth) across 16 pages (+12 growth).
• ChatGPT Citations: 23 total (+23 growth) across 8 pages (+8 growth).
  

Quick Results Recap

Client Feedback

“It has been a pleasure to work with Ayush at Outreach Empress. He has delivered consistent, high-quality results and demonstrated a professional, transparent approach. We look forward to collaborating again in the future!”

“
— Sam, CEO & Owner, SavingTool

Final Thoughts

This case study proves that a focused, quality-driven link-building strategy can deliver dramatic results in a short time — even in highly competitive markets.

By targeting authority, relevance, and emerging AI search visibility, we transformed the client’s organic presence in just 6 months.