From 0 TO 165K IN MONTHLY TRAFFIC For Cannabis Business

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From 0 TO 165K IN MONTHLY TRAFFIC: HOW WE OPTIMIZED A NEW CANNABIS WEBSITE?

In this case study by Outreach Empress, we’ll discuss the unstoppable growth of a Cannabis Retail brand from USA, through our results-oriented link building services.

Ranking a cannabis business online in 2024 comes with various challenges —from strict regulations on Google ads to huge competition and limited advertising channels. Running a profitable cannabis business isn’t as easy as it used to be in the past. With new players entering the market along with huge funding budgets, the game is almost over for small CBD brands with low marketing budgets. As a results-oriented link-building strategy, we understand this problem, and that’s why despite these challenges, we transformed a cannabis retail store from 0 to 1,65,000 visitors in just 24 months.

Today, our client counts as a leading Cannabis marketplace brand earning millions in revenue and dominating the #1 spots for multiple money keywords with high keyword difficulty. This proves that properly strategized link-building can overcome these obstacles and deliver exceptional results for your business. In this case study we’ve highlighted all the methods and tactics that fueled the success story, offering inspiration for cannabis businesses seeking to grow online.

Things We’ve Covered in this Case Study

We’ve tried to keep this case study as simple as it can be. But in case you’re curious to jump on any specific section, don’t worry, we got you covered!

Client Background
Challenges
Solutions
Strategy Planning
Results
Final Thoughts
Customer Testimonials

Client Background

Our client came from a decent background where owners had good experience of running successful cannabis businesses. The owners already had 2 big CBD brands under their portfolio, and they decided to launch a separate brand as a Cannabis marketplace to provide exposure to small businesses and brands.

Since we were already handling their SEO & Link Building for them, they discussed the idea of opening a new brand with us, and after having the discussion, they launched their website in December 2021. Their developers took some extra time to complete the website, and we got the website ready to start the SEO at the end of February 2024. They offer different cannabinoids products.

Challenges Faced

Our client has a clear mindset about what they want to achieve. But the real challenge was pushing ourselves out of the limit to bring the impact that was required to turn a newly launched website into a market giant in a certain time.

1. Low Domain Authority (Low DR, DA, TF, AS):

Domain authority is very important for cannabis brands aspiring to turn their fortunes on search engines. Low authority indicates that your cannabis brand doesn’t have any recognition from big authority websites, and search engines have no reason to recommend you to more people despite having the best brands, and products under one single roof.

2. Zero Organic Traffic:

Since our client’s wesite had just started, the numbers of visitors was almost zero. We knew that traffic was important but our focus was to bring only niche relevant traffic. Our goal wasn’t just to bring traffic, we were targeting for the traffic that will purchase from our clients. To make it possible the website needed quality content, and a boost of our cannabis link building services.

3. Poor Backlink Profile:

As a newly launched website in the cannabis market, our client’s wesite has zero backlinks in the beginning which makes it a tough task for us to earn backlinks from reputed sources as they usually avoid giving a linkback to website with poor backlink profile.

4. Low Organic Keywords:

5. Highly Saturated Market:

As per Statista, there are 16000 Cannabis dispensaries, and 2500+ cannabis brands are operating in United States. To create a legacy among these big bulls as a newly launched website was a tough task for us.

Solutions

We knew one thing very well. To create a legacy among top brand, we need to rank for top money keywords organically. But initially, our website wasn’t ranking for any keywords in top 100 positions. To change these stats, we build a solid cannabis link building strategy to earn high quality backlinks to enhance our positions on targeted keywords.

Link building Strategy

After doing a detailed audit and competitors analysis, we were clear about our strategy. We build a customized link building strategy for our client that includes:

Results After 2 Years of Link Building (Apr 2022- May 2024)

After Building solid backlinks for 26 months, results were outstanding. We’ve seen a remarkable growth in traffic, authority, traffic value, and most important, growth in Revenue.

1. Increament in the Number of Organic Keywords:

Total Number of Links Build: 10800
Total New Keywords: 35461
Keywords in top 50: 19500
Keywords in top 20: 3384
Keywords in top 10: 2237
Keywords in top 3: 1134

2. Increased Organic Traffic:

3. Increased Impressions

4. Increased Domain Rating

5. Increased Organic Pages

Final Thoughts:

We build top notch links for our clients for more than 2 years, and our clients started ranking for 80% of their targeted branded keywords.

Link Building isn’t just a race to compete, it’s a forever marathon to enjoy. More you’ll invest in links, better rankings you’ll get for your website.

At Outreach Empress, Our mission is simple: to get your website to the top of the search rankings, one link at a time. We eat, sleep, and breathe SEO, and we’ve got the skills to prove it.