You get back which of your pages are underpowered against what currently outranks them, where your competitors' authority actually comes from page by page, and what is worth building in which order. Yours to keep whether or not you hire us.
Your target pages in priority order, with the gap on each one
Where each competitor's authority comes from, page by page
The query classes we would exclude, and why
A build calendar working backwards from your peak
You will hear from a person who has read your site, not an automated reply with a calendar link in it.
Either a time to talk, or a straight answer that we are not the right vendor and why. We say the second one more often than most agencies would admit to.
Thirty minutes on which URLs carry your revenue, what currently outranks them, and whether a link campaign is the purchase that fixes it. No deck.
Target pages in priority order, the competitor authority behind each one, the query classes we would exclude, and a build calendar. Yours to keep, and usable by whoever you hire.
Want to see the reporting before you talk to anybody? The sample monthly report is ungated — no form, no email address.
It is a piece of work, not a lead magnet with your name typed into a template. Which also means there are things it does not cover.
Your pages, your competitors, your queries. If we cannot say something useful about your site specifically, we will tell you that instead of padding it.
Hand it to an in-house team or another agency and it still works. That is the point of writing it down rather than presenting it.
We look at authority, target pages and internal distribution. Core Web Vitals, indexation bugs and templating problems are somebody else's job.
Sometimes the honest finding is that a link campaign is the wrong purchase for you right now. When it is, the audit says so and we do not follow up about it.
A domain and three competitors is all we need to start. If we think you should spend the money elsewhere, that is what the reply will say.