Enterprise link building for the categories your agency's publisher list refuses
Gambling, cannabis, supplements, crypto and alcohol. Your agency of record is not being lazy when it declines these. Its publisher relationships genuinely will not run them. Ours will. Everything below is the paperwork that makes buying from a specialist possible.
From $5,000 per month. Published because it should filter, not because it flatters.
The list your incumbent agency runs stops at a certain point
This is the only reason to add a link vendor to an SEO programme that already has one, and it is a reason that has nothing to do with how big we are.
A generalist enterprise agency has a publisher network built over years for software, retail, travel and professional services. That network is real and valuable. It also declines gambling, adult-use cannabis, most supplements and a large share of crypto, on policy grounds no budget changes.
So the category page that needs authority most is the one nobody on the programme can reach. The usual outcome is that it quietly stops being a target, and the quarterly review reports progress on everything except the pages that make money.
We built the other list. Since 2019 we have placed in categories where a mainstream publisher declines before reading the pitch, and where the market is crowded with people selling network inventory under a better name.
What we are hardest to replace on
Gambling and iGaming, cannabis and hemp, kratom, supplements, crypto and fintech, alcohol. Categories where publisher supply is the constraint and where vetting is genuinely harder than metrics screening.
What we do not claim to be
A replacement for your agency of record. We do not do technical SEO, on-page, migrations, content strategy or programme management, and we will decline scope in those areas instead of taking it.
Who the buyer usually is
An in-house lead with an incumbent agency and one category the incumbent cannot serve. Occasionally the agency itself, buying delivery under its own name. Both work.
What actually changes hands, and our position on it
Zero of eight competitor pages address this. It is the first question a brand or legal reviewer asks in writing, and it is the one that decides whether the vendor gets past review at all.
What is paid for
Some publishers charge a placement or editorial fee. Some do not. We will tell you which category each site on your approved list falls into before you approve it, on the list itself.
Where we stand on search guidelines
Compensated placements without a rel attribute are outside Google's stated guidelines. Where a publisher or your own policy requires rel="sponsored", we apply it and we mark it in the report.
What happens if a placement is later penalised
We remove or disavow at our cost and replace it. The incident goes in your report with what we changed. That obligation runs for twelve months from placement.
Where the liability sits
You warrant your own product claims. We warrant our placement conduct and publisher relationships. Liability is capped at twelve months of fees, and the split is written into the MSA instead of discovered later.
If your legal team needs this in a document instead of on a page, ask and we will send the one-pager we normally attach to the MSA.
Nothing we sell you is listed for sale anywhere else
Every page on this search result asserts manual outreach and not one of them makes the claim checkable. Ours is checkable, and it has a price attached.
We do not source from link marketplaces and we do not resell network inventory. If any placement we deliver is subsequently found listed for sale on a named marketplace, that placement is free and we refund it.
You do not have to take our word for the sourcing. You have to be willing to check, and we have made checking worth your time.
You see the list before anyone is contacted
Every serious vendor does this, so treat it as the floor and not the pitch. The part underneath, about whose clock is running, is the part worth reading.
We prospect
Candidates sourced and screened against your brand-safety standard, plus ours, before you see anything.
You review the list
Every candidate with its metrics and its sourcing category. Strike anything that does not fit.
You approve anchors and pages
Anchor text and destination URL signed off per placement, so nothing lands on a page you did not choose.
We place and verify
Placed editorially, confirmed live and indexed, logged against the approval it was made under.
Whose clock is it
An approval gate and a delivery commitment pull against each other. If your brand or legal team holds a target list for three weeks the month slips, and every vendor in this category knows that is the leading cause of a missed month. So it is written down: we assume [X] business days for list approval. Beyond that the delivery clock pauses and the monthly commitment moves with it, and both of those live in the contract instead of an email in month four.
What we can sign, what carries a condition, and where the answer is simply no
Most link agencies stall at vendor onboarding, not at evaluation. Here is the honest version, including the row where the answer is no.
Invoicing can be issued per purchase order, per legal entity, consolidated across brands, or split however your finance team prefers to see it.
How many programmes we run at once
Throughput numbers are trivially inflatable, which is why nobody publishes one. A ceiling is different, because a ceiling turns work away.
When the list is full we close it and give you a start date, instead of taking the work and slowing every account down.
Monthly volume is reserved per programme and stated as a real number during scoping. In restricted categories that number is lower than you will be quoted elsewhere, because publisher supply is the constraint and we will not pad a month with sites we would otherwise reject.
What we will not touch
We are a specialist vendor and not a replacement, and the useful version of that sentence is a list of what we decline.
Technical SEO and site audits. On-page and internal linking. Migrations. Content strategy and editorial calendars. Keyword research as a deliverable. Programme management across channels. Ask us to scope any of those and we will decline and tell you who to ask.
Publisher prospecting and vetting in your categories. Outreach and negotiation. Content written for placement. Anchor planning against your existing profile. Placement, verification and reporting.
We will take your incumbent's list
Send us the placement list and blocklist your agency of record already holds. We load both, and we will not approach a publisher they are working or one you have blocked. It is a fifteen-minute setup and it removes the single most common friction between two vendors on the same account, which is two people emailing the same editor in the same week.
How reporting works
Two of eight competitor pages claim a two-layer reporting split. Ours arrives in two: an operational sheet listing every placement with its publisher, DR, traffic, target page, anchor, sourcing and approver, and an executive summary covering authority movement, ranking position, share of voice and delivery against plan.
Monthly delivery on a fixed date
Quarterly business review against the plan
Replacement log with what went and what replaced it
Anchor distribution across every property
Rejected sites with the reason each one failed
What we can actually evidence
Read this the way a vendor risk assessment will.
We are not claiming a Fortune 500 client list. Our longest programme has run four years without interruption, and our largest single engagement has passed 1,290 placements. Both sit in restricted categories. Both are checkable. And both are the two numbers a vendor risk assessment actually weighs, which are how long a supplier lasts and how much it has delivered.
Being direct about the second one. That 1,290-placement programme was a delta-8 brand, not a multinational. If you want evidence that we have served a company your size, this is not it. What it evidences is sustained volume, a four-figure programme run without the relationship breaking, and publisher access in a category where most agencies cannot place at all.
For a specialist vendor being added alongside an incumbent, those are the right credentials. If you need a peer-sized logo before procurement will sign, say so on the first call and we will tell you honestly whether we have one.
Available during vendor evaluation. Tell us the category and the seniority you need to speak to, and we will arrange it. Or tell you we cannot.
What clients say, with their actual titles
They came through our vendor onboarding without a single exception request. That has never happened with an SEO supplier before.
The executive summary is the part I actually use. I forward it up unchanged and I have never had to explain a number in it.
We already had an agency of record. They scoped the split with them on the first call instead of pretending the overlap did not exist.
The standard every placement is held to
Page-level fit
Topical fit to the specific target page and the business unit it belongs to. Not to your organisation in general. At multi-property scale that distinction is what stops your own pages competing with each other.
Screening standard
Verified organic traffic and a clean outbound profile, screened against your brand-safety list as well as our own. Where your list is stricter, yours wins.
Documentation
Editorial placement, a deliberate anchor plan across every property, and disclosure wherever the publisher or your own policy requires it. Every rejection logged with its reason, so a decision is defensible a year later.
How programmes are structured, and where they start
Published deliberately. It is here to turn away buyers below it before anyone spends a call, which is the only honest reason a vendor ever publishes a number on a page like this.
If it has not indexed, it is not billed.
We invoice for placements that are live and indexed at day 30, verified in [method], with the check shown in your monthly report.
Placement yield depends on third-party publishers who go quiet, change category policy without warning, reprice at will, and occasionally exit the category altogether. That happens more often in restricted verticals than anywhere else. We give you a real monthly number during scoping and hold to it. What we will not do is put a financial credit against a publisher's behaviour, because a vendor offering that is either quietly not honouring it or has already priced it into your rate.
Retained programme
Agreed monthly volume across defined properties, annual or multi-year, [X] days' notice.
Project-based
A defined push behind a launch or market entry. Fixed scope, fixed window, fixed count.
Managed capacity
A reserved share of monthly output, reallocated across brands as priorities move.
Five reasons to not shortlist us
Every one of these has cost us an engagement. They are here because month four is a worse place to find out.
Your infosec team requires SOC 2 or ISO 27001
We hold neither. We are not going to pretend a completed questionnaire is equivalent, so if certification is a hard gate we will not clear it and you should not spend the cycles finding out.
You need more than [N] placements a month
Publisher supply in restricted categories is the ceiling, not our capacity to work. Above that number the only way to deliver is to lower the standard. We would sooner give you the real figure now.
You need a peer-sized reference before procurement will sign
Our references are strong and they are not Fortune 500. If your process requires a logo of comparable size in the file, an agency with a longer enterprise history is the correct call.
You want one vendor for the whole SEO programme
We do links. Technical, on-page, content strategy and migrations are not things we sell, so buying us means running two vendors. Some organisations will not, and that is a reasonable position.
Your legal position forbids compensated placements outright
Some placements in this market involve a fee. If your policy rules that out entirely, the addressable publisher pool shrinks to a size that will not justify a programme, and we will say so.
If none of those applies, a scoping call is worth an hour.
Request a scoping call →Enterprise link building, answered
What counts as enterprise here?
Not company size, and not link volume. For our purposes it is an engagement with an approval chain: someone reviews the target list, someone signs the contract, and somebody who does not do SEO reads the report. If those three people exist, the operational shape of the work changes. That is what this page is about.
Why would we add you when we already have an agency?
Because there is a category your current agency cannot place in. That is the only reason we would recommend adding a vendor, and if it is not your situation we will say so on the call.
Are these paid placements, and does that breach Google's guidelines?
Some publishers charge a fee and some do not, and we mark which is which on the target list before you approve it. Compensated placements without a rel attribute sit outside Google's stated guidelines. Where a publisher or your own policy requires rel="sponsored" we apply it and record it in the report. If a placement is later penalised we remove or disavow at our cost and replace it, for twelve months from placement.
Do you source from link marketplaces?
No, and the commitment has a price attached. If a placement we delivered is later found listed for sale on a named marketplace, that placement is free and refunded.
Can you sign our MSA?
We work from client paper with a short published exceptions list. Liability capped at twelve months of fees, and no uncapped indemnity. We send the exceptions list before your legal team starts reading, not after.
Are you SOC 2 or ISO 27001 certified?
No. We complete vendor security questionnaires as part of onboarding, and we will tell you we are uncertified on question one. If certification is a hard gate in your process, we will not clear it.
What are your payment terms?
Net-30 as standard. Net-60 is available against a first-month deposit or a small premium, for the plain reason that we pay publishers before you pay us and carrying that float costs money.
Do we approve sites before placement?
Always, and nothing is placed without written approval. Worth knowing the other half: we assume a set number of business days for list approval, and beyond that the delivery clock pauses. That is in the contract, not in an email in month four.
Will you take our existing agency's publisher list?
Yes, and their blocklist. We load both and we will not approach a publisher they are working. It takes fifteen minutes and it prevents the most common friction between two vendors on one account.
Do you work with our competitors?
Possibly, and we will tell you before you sign instead of after. In restricted categories the specialist pool is small and blanket exclusivity from any vendor in this market is either untrue or so narrowly defined it means nothing. What we will do is disclose conflicts in your category and market at scoping, and agree a named-competitor exclusion in writing where it matters enough to you to pay for it.
What volume can you sustain?
A real number, agreed per programme and reserved in advance. In restricted categories it is lower than you will be quoted elsewhere because publisher supply is the constraint. We also run a fixed number of programmes at once and close the list when it is full.
How do you report to people who do not do SEO?
Two layers. An operational table for your team and an executive rollup covering authority movement, target-page ranking change, share of voice against a named competitor set, and progress against the quarter's plan. A redacted example is above.
Can we speak to a reference?
Yes, during vendor evaluation. Tell us the category and the seniority you want and we will arrange it, or tell you we cannot.
How is this priced?
From a published monthly floor, scoped against properties, categories and volume. We invoice for placements live and indexed at day 30, verified and shown in your report.
Let's find out if there is a category we can help with
Send your properties, your target markets, your current profile, and the categories your existing programme cannot reach. If there is nothing there for us we will tell you on the call.
A written scope across every property in play
A real monthly volume figure, and the ceiling behind it
The vendor pack, including the exceptions list and the security answer
A one-pager you can forward internally without editing