Your buyers search in specifications. We build authority where they look.
Trade publications, industry associations and technical resources — placements on the sites engineers actually read, with content your own team signs off as accurate.
Nobody searches "manufacturing". They search the specification.
Forty searches a month is the whole market.
Manufacturing link building pricing
Priced per placement on the same rates as everything else we sell, because the publisher pool in industrial sectors is small and each placement is negotiated individually. Volume is not the goal here. Fewer placements in higher bands, and longer to produce, because the content requires time with your engineers and a review pass before anything is pitched.
There is no niche surcharge. Retainers are built from our published per-link rates — DR 40+ at $200, DR 50+ at $300, DR 60+ at $450, DR 70+ at $550 — the same rates as guest posting and blogger outreach. $1,500 is six placements (3 × DR 40+, 3 × DR 50+). $4,000 is twelve (2 × DR 40+, 6 × DR 50+, 4 × DR 60+). $10,000 is twenty-five (11 × DR 50+, 10 × DR 60+, 4 × DR 70+).
What does industrial link building involve?
Manufacturing link building earns links from the publications, associations, directories and technical resources that the people who specify and buy industrial products actually read. Link building for manufacturers uses the same mechanics as any other campaign, and then runs into three structural differences.
The publisher pool is small and specialised: sector trade titles, membership and standards bodies, sourcing platforms and technical references, not general business blogs. The content has to survive engineering scrutiny, because trade editors know the subject and their readers do it for a living. And success is measured in qualified enquiries rather than traffic, which is the subject of the next section.
Which means an industrial campaign starts from what you make, to what tolerances, under which certifications — not from a keyword list.
Broad, thousands of candidate sites
Narrow and specialist, known by name
Volume of links per month
Individually negotiated placements
Written to a brief and a search term
Built from SME input, reviewed by you
Traffic growth
Qualified enquiries
Forty searches a month can be the entire market
Industrial buyers do not search in marketing language. They search in specifications, certifications and processes: an alloy, a tolerance, a moulding process, a standard and a revision. Those queries carry tiny volumes and enormous intent, because the person typing them is scoping a real programme and comparing a shortlist of suppliers who can actually do it.
So a handful of the right visitors will outperform thousands of the wrong ones, and no agency dashboard captures that. A manufacturer whose organic traffic goes from 400 to 900 visits a month may have transformed their pipeline. An agency reporting "traffic up 125%" has still missed the point, because the number that mattered was three enquiries from primes who had never heard of them.
We will report traffic because you will want to see it, and we will judge the work on whether the right people found you. Rankings on specification-level queries, placements on publications your buyers read, and enquiries attributed to organic wherever your systems allow it.
No RFQs. General business coverage, read by nobody who specifies what you make.
Three RFQs. Trade titles and technical references, read by the people who write the spec.
Setting the measurement frame now is deliberate. It is also why there is not a single growth percentage on this page.
Engineers can tell within a sentence
Most link building agencies cannot get published in trade titles, because their content does not survive an editor who knows the subject — let alone a reader who does it for a living. Wrong terminology, a tolerance quoted the way no one on a shop floor would quote it, a process described backwards, and the placement is gone along with the credibility.
SME interviews
We talk to your engineers before writing, and build the content around what they tell us.
Your review before pitching
Nothing goes to an editor until your technical people have signed it off.
Correct terminology and units
Processes, materials, tolerances and standards described the way your industry describes them.
No invented specifications
Every technical claim traces back to something you gave us.
Editor-appropriate pitching
Trade editors expect substance and reject marketing copy. We pitch accordingly.
We are not pretending to be manufacturing engineers. We are a link building team with a process for working with yours — which is what actually gets published.
A small pool, and you need to know it
Trade publications
Sector titles read by the people who specify and buy. The core of any industrial programme, and the hardest to place without technical content.
Industry associations
Membership bodies and standards organisations, where a listing or a contribution carries weight with buyers as well as with search engines.
Supplier and sourcing directories
The platforms engineers use to find and shortlist vendors. Established ones only, and genuinely used rather than merely indexed.
Technical and educational resources
Including university engineering department pages, which link to genuinely useful reference material and rarely remove it.
Trade shows and events
Exhibitor listings, speaker profiles and event coverage, most of which is already scheduled around your existing calendar.
Customer and partner ecosystems
Distributors, integrators and OEM partners you already work with. Most would link if asked, nobody has asked, and it is the cheapest authority available in this sector. We claim it first.
Industrial businesses, different problems
Contract manufacturers and job shops
CNC, fabrication, injection moulding. You compete on capability, tolerance and certification, which is exactly how your buyers search.
OEMs
Branded equipment, longer cycles, and dealer or distributor networks that are themselves a link source.
Component and materials suppliers
Specified into other people's products, so being findable by engineers at design stage is the whole game.
Industrial distributors
Large catalogues, structurally closer to retail, so we run them on the ecommerce playbook with industrial publishers.
Capital equipment
Very long cycles, very high values, a small buyer universe, and procurement involved from the start. Enterprise →
Industrial software and Industry 4.0
Bought and measured like software, so we run it off our SaaS playbook with industrial publishers.
What earns links in industrial sectors
Technical reference resources
Materials comparisons, tolerance guides, design-for-manufacturing explainers. The most durable link asset in this sector: engineers bookmark and cite good reference material for years, so it keeps accumulating links long after publication. Usually it is the guide your own engineers know by heart and nobody has written down properly.
Original data and testing
Process comparisons, cost analyses, material performance under real conditions. Trade press runs this readily because nobody else supplies it. Digital PR →
Trade publication contributions
Bylined technical articles under your engineers' names, which is the standard currency of industrial media. Guest posting →
Association and standards involvement
Participation that produces genuine listings, committee mentions and coverage rather than a paid badge.
Existing relationship links
Distributors, partners, customers and integrators. The work is asking properly, not prospecting. Link insertions →
Case studies with real numbers
Industrial buyers read application stories closely, and publishers run them when the engineering is real and the figures are specific.
General business blog guest posts, which your buyers do not read.
Bulk directory submissions, sold by the hundred and used by nobody who sources parts.
Content written without SME input, which will not get published anyway.
We start from what you make
Starting from manufacturing capability rather than from a keyword list is the whole difference between an industrial campaign and a generic one dressed in industrial vocabulary.
Capability and query audit
What you actually make, to what tolerances, under which certifications — and the specification-level queries that match.
Publisher and relationship mapping
Trade titles, associations and directories, plus the partners and customers who would already link if asked.
SME interviews
Time with your engineers. Around 45 to 60 minutes per piece, and everything downstream depends on it.
Content, technical review, pitching
Written from the interview, then held until your technical people approve it. Nothing reaches an editor before that.
Placement, verification, enquiry reporting
Live URL, the publication's audience, the query it supports, and enquiries where your systems can attribute them.
What we have done, and what it does not prove
We do not have published manufacturing clients. Saying otherwise to an audience of engineers and operations people would not survive the first call, so here is the accurate version.
B2B and technical-audience campaigns: long consideration cycles, buyers who evaluate before they enquire, and sectors where credibility with a knowledgeable reader decides whether content gets read at all. That is the same constraint industrial content works under.
Trade publication relationships in your sector, and familiarity with your processes. Those we build during the capability audit and the SME interviews. If you need a vendor with an aerospace or automotive reference already on the books, we are not it yet.
Privacy software sold to a sceptical, technically literate audience that checks claims before it signs up.
Technical infrastructure bought by engineers on specification and evaluated in a trial rather than a demo.
Long consideration cycle, multiple stakeholders, and a buyer who reads the documentation before booking a call.
Tenures and figures are being finalised for publication. Full case studies →
The standard a publication has to meet
Relevance
The publication is read by people who specify and buy what you make. A general business title that has never covered your process is not relevant to your process.
Authority
Genuine standing in the industry, judged on editorial credibility and readership rather than on domain metrics alone.
Authenticity
Editorial placement with a named editor, and technically accurate content your own engineers approved before it was pitched.
If a publication is not actually read by your buyers, we do not pitch it — whatever its domain rating says.
Manufacturing link building, answered
What is manufacturing link building?
Earning links from the publications, associations, directories and technical resources that the people who specify and buy industrial products actually read. It differs from general link building in three ways: the publisher pool is small and specialised, the content has to survive an engineer reading it, and success is measured in qualified enquiries rather than traffic.
Our search volumes are tiny — is SEO even worth it?
Industrial buyers search in specifications, certifications and processes. Those queries carry small volumes and very high intent: somebody searching a specific alloy, tolerance and certification combination is scoping a real programme. Forty searches a month can be the entire market for what you make, and a handful of the right visitors will outperform thousands of the wrong ones.
Do you have manufacturing experience?
Not as published client work. Our closest experience is B2B and technical-audience campaigns where buyers evaluate before they enquire. We are not going to imply a sector record we do not have. What we bring is a process for working with your engineers, which is how technical content actually gets published.
Who writes the technical content?
We do, from interviews with your engineers, and your technical people sign it off before it goes to an editor. Every technical claim traces back to something you gave us. We do not invent specifications and we do not guess at terminology.
How much of our engineers' time will this take?
Roughly one interview of 45 to 60 minutes per content piece, plus a review pass of about 20 minutes. That is the honest number. If that time cannot be committed the work will stall by month two, and we would rather say so before you sign than discover it afterwards.
Which publications do you work with?
The pool depends on what you make: sector trade titles, membership and standards bodies, sourcing directories engineers genuinely use, technical and educational resources, and event coverage. You see the named list and approve it before anything is pitched.
How do you measure success if not traffic?
Rankings on specification-level queries, placements on publications read by your buyers, and enquiries attributed to organic where your systems allow it. We report traffic because you will want to see it, but we judge the work on whether the right people found you.
Can you handle certification and compliance-sensitive content?
We describe certifications you hold, exactly as you hold them, and nothing else. Scope, revision and accreditation wording comes from you and goes back to you for review. We do not describe a standard's requirements or imply approvals you do not have.
How long until we see enquiries?
Placements start landing within the first two months. Movement on specification-level queries usually shows between months three and six, and enquiries follow the rankings rather than the placements. Anyone promising RFQs in month one is describing something other than this work.
Do you work with distributors and industrial ecommerce?
Yes. Large-catalogue distributors behave structurally like retail, so we run them on the ecommerce playbook with industrial publishers, and industrial software behaves like SaaS in how it is bought and measured.
Let's find the queries that matter
Send us what you make, your certifications, and the customers you want more of. We will come back with the specification-level searches your buyers actually use — and where you are currently invisible.
The specification-level queries your buyers use, capability by capability
Which of them you are invisible for, and who holds them instead
The trade titles, associations and directories worth pitching for your sector
The distributor and partner links you could claim in the first month
A realistic estimate of the engineering time it would take